IA & Copy: Put together infrastructure and copy for a product that was a new approach to a very established technology. The challenge was to make it clear how mobitus was different, communicating technical requirements, while encouraging potential customers to give it a try.

IA, copy & scripting: Initial challenge was to attract and educate the end-users on a novel way of accessing the Internet. The audience quickly diversified into 3 major groups: end-user, location-owner and partner.

Consequently, a wide amount of material is presented on the homepage and varied regularly to maintain high SEO ranking.