Design & copy: 1/8th page ad placed in national and regional trade magazines. Needed to stand out against 3-5 other ads on the same page.

Tone is cheeky - played with the stereotype of the caustic, long-term front desk clerk unwilling to spend a minute longer on the phone than absolutely necessary. Potential guest is told to stay elsewhere because the property doesn't have Internet.

Target audience is hotel owners / managers.

Design & copy: 1/8th page ad placed in a trade show brochure.

Developed to illustrate the value of using wireless in a cafe as opposed to staying within an office. Audience is presented with a common office problem, and offered a solution that fits with our product.

Target audience is the end-user.